Company News

Amorepacific To Launch Limited Edition Lip Mask with Pop Band BTS

BTS | Amorepacific Lip Sleeping Mask Purple Edition debuts Nov. 26 in Asia and will be sold in the US starting Nov. 27.

Author Image

By: Christine Esposito

Editor-in-Chief

If you want increase the odds that your product will go viral, collaborating with a hot boy band  is a great place to start.    That could be the fate of Amorepacific's BTS | Amorepacific Lip Sleeping Mask Purple Edition, which the beauty giant has created in collaboration with BTS. Also known as the Bangtan Boys, BTS is leading pop band. The mask is being sold under Amorepacific's Laniege brand.   The limited edition mask is intended to celebrate the 'BTS Permission To Dan...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters